Coca cola, Pepsi, Channel, Mercedes, Nokia,etc

Are brands important for you?Is there a difference between a product and a brand ?are they synonymous concepts ? why do you prefer Nokia rather than Sony Ericson? why do you choose Swisscom rather than orange?

For me branding is very important for firms, in fact brands helps identify and differentiate the goods and products.

From my point of view, brands simplify shopping especially if you are hard to please like me.

The aim of my blog is to attempt to explain brand concept and some aspects of this latter.